About

My name is Rune Holmann. I am an award-winning designer with over 10 years of experience creating solid visual identities, creative concepts, and impactful ad campaigns. With a background in advertising, I approach brand design with a deep understanding of combining creativity with clear communication. My work is rooted in a deep passion for craftsmanship and a commitment to helping brands connect and communicate effectively. At Underwerk, great design isn’t just about looking good — it’s about making a difference.

Black and white photo of a person leaning on a basketball

This is me ↑

This is what i do ↓

I develop the creative idea and visual concept for your campaign or commercial. From big-picture storytelling to guiding the look and mood, I make sure the message comes through clearly and leaves an impact.
I help define who you are as a brand and turn that into a clear visual and verbal style. This includes your tone of voice, visual identity, and overall brand personality.
I craft taglines, headlines, and short texts for your creative materials to support cohesive brand storytelling and reflect your brand’s tone of voice.
I design specific materials like Magazines, social media posts, posters, or ads. Everything is made to fit your brand and communicate your message clearly and effectively.
I create the visual toolkit for your brand, including colors, fonts, logos, and image style that keeps everything consistent and instantly recognizable across all platforms.

Services in alphabetical order

CLIENTS
I HAVE
WORKED
FOR/WITH

PAST & PRESENT

Arla Pro

→

Coop

→

Danfoss

→

Fakta

→

FDB Møbler

→

Irma

→

Jyllands-Posten

→

Red Bull

→

Saint-Gobain

→

Saphe

→

Sikkerhedsstyrelsen

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Socialdemokratiet

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Stimorol

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Sundheds- & Ældreministeriet

→

Tetrapak

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Udenrigsministeriet

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Visit Denmark

→

Whiteaway Group

→

Arla Pro → Coop → Danfoss → Fakta → FDB Møbler → Irma → Jyllands-Posten → KL → Red Bull → Saint-Gobain → Saphe → Sikkerhedsstyrelsen → Socialdemokratiet → Stimorol → Sundheds- & Ældreministeriet → Tetrapak → Udenrigsministeriet → Visit Denmark → Whiteaway Group →

Aarhus Kommune
Arla
Arla Pro
Agri-Norcold
Bjerregaard
Business Region Aarhus
By Lassen
Børneavisen
Coolshop
Coop
Cotes
Danfoss
Ejner Hessel
Evolog
Fakta
FDB Møbler
Fiberline
Fornæs
Frigor
GBS
Grenade
GF Forsirking
Grøn
Hedensted Kommune
Iciti
Intelligent Marking
Irma
Jyllands-Posten
KL
Marabou
Mouritsen
Muskelsvindsfonden
Mønhuset
Oreo
Pure & Care
Red Bull
Saint-Gobain
Saphe
Schouw & Co
Sikkerhedsstyrelsen
Socialdemokratiet
Sundheds- & Ældreministeriet
Teater Nordkraft
Tetrapak
Udenrigsministeriet
Visit Denmark
Whiteaway Group
Zone Denmark
Zurface

ACHIVEMENTS/
Winner
Red Dot Design Award
2022

Winner
Sprogprisen
2022

Shortlisted
Creative Circle Awards
2022

First guess — "DRINK"
Wordle
2022

INSPIRATIONS

Black and white image of an elderly man standing in front of a wall featuring a large, bold text design with uppercase and lowercase letters.

Wim Crouwel

Man adjusting vintage audio equipment in a modern office

Person wearing glasses and a striped shirt, seated and holding a cigarette, with automotive posters on the wall in the background.

Dieter Rams

Helmut Krone

HONORABLE MENTIONS/
David Carson
Massimo Vignelli
Michael Bierut
Paul Rand
Per Arnoldi
Saul Bass
Jonathan Hoefler

Enough about me.
I want to hear about
your project.

Whether you’re a global brand looking for fresh ideas or a small startup in need of graphic design support, I’m here to help. I tailor my approach to fit your needs, ensuring we create something that works for you.

Get in touch, and let’s make it happen.

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CLIENTS I HAVE WORKED
FOR/WITH IN THE PAST