Fade to Grey is a film production company driven by stories. They came with a name, but little else. I shaped a brand identity that elevated them from a production house to a voice for storytelling.

The name inspired a visual language built around transitions. Optical gradient effects and grainy fades nod to film aesthetics while reinforcing the core narrative – life isn’t black and white, and neither are the stories worth telling. The identity balances the raw and the refined, capturing the human, unpolished edge at the heart of their work.