Fade to Grey is a film production company with storytelling at its core. When they reached out, they had a name – and not much else. I developed a full brand identity to help position Fade to Grey not just as a production company, but as storytellers.

The name inspired a visual language built around transitions: optical gradient effects and grainy fades nod to film aesthetics while reinforcing the core narrative – life isn’t black and white, and neither are the stories worth telling. The identity balances the raw and the refined, capturing the human, unpolished edge at the heart of their work.